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From beer, the Maloof Brothers have rode the family coattails into an empire that includes Nevada gaming interests, a burgeoning media productions company, a professional sports franchise and the largest alcoholic beverage distributorship in New Mexico.
Ten years ago, the Maloof brand of pro basketball had the Sacramento Kings on the verge of knocking off the Los Angeles Lakers powerhouse. With a 3-2 advantage in the Western Conference playoff, Sacramento fans deemed the Maloof brothers as a godsend. Today, not so much. Accusations of double dealing and positioning by the siblings has put California's capital city in a position to loss its franchise as the Maloofs have promised participation in a new arena and sworn allegiance to the area but recently recanted on all counts.
The interests in Nevada continue to prosper. The Maloofs opened the Palms Casino Resort to great fanfare in the early 2000s. They have developed a brand of bringing in the hottest DJ acts, which brings in the most notable celebrities. If there's a controversy in Las Vegas, it won't be too far removed from the Palms Resort.
The Maloof are also huge backers of professional skateboarding. The brothers own the rights to the professional circuit that sponsors the Maloof Money Cup as part of the U.S. Skateboarding Championships and the sub-divisions of the sport.
Their media business has been in negotiations with the super producer of Survivor, Mark Burnett. They currently have Lindsey Lohan's younger sister, Ali under contract and have been building more contacts in the Hollywood arena.
No one can say that the Maloof don't enjoy the limelight. The brothers have appeared in videos with Lil' Wayne, Katie Perry, Ludacris and David Banner. They have made cameos on the the television series called Las Vegas, starring James Caan.